NRFI.ai Brand Guidelines
A comprehensive guide to our brand identity, ensuring consistency across all platforms and communications.
Logo
Primary Logo
The primary logo combines our distinctive icon with the NRFI.ai wordmark. This is our preferred logo for most applications.
Logo Mark
The logo mark can be used independently when space is limited or when the brand is already well established in context.
Wordmark
The wordmark can be used independently in contexts where the logo mark is not needed or already present elsewhere.
Stacked Logo
The stacked logo arrangement is ideal for square formats and centered layouts where vertical space is available.
Logo Usage Guidelines
Do
- Maintain clear space around the logo (at least equal to the height of the "N")
- Use the logo on appropriate backgrounds that ensure visibility
- Scale the logo proportionally
- Use the provided color variations
Don't
- Distort or stretch the logo
- Change the logo colors outside of approved variations
- Add effects like shadows or glows
- Place the logo on busy backgrounds that reduce visibility
Minimum Size
Minimum size for digital: 32px height
Minimum icon size: 24px
Colors
Primary Colors
Navy
HEX: #0b0c1e
RGB: 11, 12, 30
Blue
HEX: #38bdf8
RGB: 56, 189, 248
Gold
HEX: #eab308
RGB: 234, 179, 8
Supporting Colors
White
HEX: #FFFFFF
Light Gray
HEX: #F3F4F6
Medium Gray
HEX: #6B7280
Dark Gray
HEX: #111827
Color Usage
Primary Applications
- Navy: Primary background color, footer, header
- Blue: Primary accent color, buttons, links, highlights
- Gold: Secondary accent, used for ".ai" in logo, call-to-action elements
Color Combinations
Typography
Primary Font: Inter
Inter is our primary typeface, chosen for its excellent readability across digital platforms and clean, modern aesthetic.
Regular (400)
The quick brown fox jumps over the lazy dog.
Medium (500)
The quick brown fox jumps over the lazy dog.
Semibold (600)
The quick brown fox jumps over the lazy dog.
Bold (700)
The quick brown fox jumps over the lazy dog.
Extrabold (800)
The quick brown fox jumps over the lazy dog.
Type Hierarchy
Heading 1
Font: Inter Extrabold, Size: 3rem (48px), Line Height: 1.1
Used for main page titles and hero sections.
Heading 2
Font: Inter Bold, Size: 2rem (32px), Line Height: 1.2
Used for section headings and important content blocks.
Heading 3
Font: Inter Semibold, Size: 1.5rem (24px), Line Height: 1.3
Used for subsections and feature headings.
Heading 4
Font: Inter Medium, Size: 1.25rem (20px), Line Height: 1.4
Used for card titles and minor section headings.
Body Text
Font: Inter Regular, Size: 1rem (16px), Line Height: 1.5
Used for main content and descriptions.
Small Text
Font: Inter Regular, Size: 0.875rem (14px), Line Height: 1.5
Used for captions, footnotes, and secondary information.
Typography Guidelines
Do
- Maintain consistent heading hierarchy
- Use appropriate font weights for emphasis
- Ensure sufficient contrast for readability
- Use the defined type scale
Don't
- Mix multiple typefaces
- Use font sizes outside the defined scale
- Set long text in all caps or bold
- Use decorative or script fonts
Brand Voice
Tone & Personality
Authoritative
We speak with confidence and expertise, backed by data and analysis. Our content reflects deep knowledge of baseball and betting.
Accessible
While expert, we avoid jargon when possible and explain complex concepts clearly. We welcome both novices and experts.
Data-Driven
We emphasize our analytical approach and technological edge. Numbers and statistics support our claims and recommendations.
Messaging Examples
Headlines
"Data-Driven NRFI Picks for Serious Bettors"
"Gain the Edge with AI-Powered Baseball Analytics"
"Turn the First Inning Into Your Winning Inning"
Product Descriptions
"Our Pro membership gives you access to advanced pitcher matchup analysis, leveraging historical data and current form to identify high-probability NRFI opportunities."
"NRFI.ai combines machine learning with expert baseball knowledge to deliver picks with a proven track record of success."
Call-to-Actions
"Upgrade to Pro for Premium Insights"
"Start Winning with Data-Backed Picks"
"Join the Community of Data-Driven Bettors"
Voice Guidelines
Do
- Back claims with data and statistics
- Use clear, direct language
- Maintain a professional, confident tone
- Explain technical terms when necessary
Don't
- Make guarantees about betting outcomes
- Use overly casual or slang terminology
- Write excessively long paragraphs
- Use hyperbole or unsubstantiated claims
Download Brand Assets
Access our complete brand kit, including logo files, color palettes, and font resources.